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Bakery items list - What to sell at a bakery (20 Amazing Baked Goods)

If you are like many bakers, you have probably hit the equivalent of a writer's block and run out of interesting things to sell in your bakery that people want to eat. Of course, you have your standard things like cookies, cakes, and cupcakes, that everybody loves, but those can be time-consuming, expensive, and typical.

If you are wanting to spice things up and add in a little flare to the shop, then you have to learn how to adapt and get creative! There are several magical items that will bring people banging on your door and ready to buy you out!

Below is a list of some great bakery items that sell well and everyone loves!

1. Miniature cheesecake

Bakery items list

You can make cheesecakes that are the size of a muffin or a cupcake. They are about as popular as cookie sandwiches because everyone loves cheesecake and these are just the right size. They come in a variety of flavors but the most popular seems to be the original cheesecake and the strawberry. Bakers have the flexibility of putting out different flavors every day depending on what they feel like making. Despite what flavors are available, you will probably find that they sell out every day pretty quickly!

2. Personal pies

bakery items list with pics

Everyone loves pie, but pie slices are sometimes just not enough to hit the spot and fill up your sweet tooth. Personal pies are about 4 inches in diameter so they are a little larger than a slice, but not too big! They can come in every pie flavor from chocolate to cherry or apple and satisfy all of your pie cravings without leaving you feeling overly stuffed.

3. Cookie sandwiches with icing in the middle

things to sell at a bakery

These are a huge selling item in bakeries because kids and adults love them. They consist of a cookie topped with buttercream or cream cheese frosting with another soft baked cookie on top. You can use cookies of any flavor for these cookie sandwiches though chocolate chip cookies seem to be the most popular out of all of them though sugar cookies are a close second.

4. Chocolate strawberries

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These can be either a main staple in your bakery that people can come to get every day of the week or they can be more of a seasonal item that you only serve at certain times of the year or on special holidays where you make them for specialty orders. It is no surprise that they are especially popular when Valentine's day comes around. Have these as an option in your bakery and you are sure to make a killing!

5. Cannolis (regular size or miniature)

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Cannolis are one of those pastries that everyone loves because they are sweet and savory but also so simple and remind us of happy days and good memories. Cannolis can be the original long size that are great for a filling snack and large enough to split with someone else while the miniature size is a great way to satisfy your sweet tooth without getting too filled up on a snack.

6. Homemade bread

bakery items

There is nothing like baking up a loaf of bread to make you feel warm inside. Fresh bread coming out of the oven makes you feel warm and comfortable inside and it can be eaten at any time of the day!


The baked goods listed above have been shown to be the best selling bakery items time and time again that are outside of the normal cake and cupcake routine. The items above have been found to make the most profit for a bakery and sell out pretty much on a daily basis whether it be from customers trickling in off of the streets or from custom orders. There are still dozens of other baked goods that sell well and are loved by everyone who tries them.

Here is a comprehensive list of the rest of the very popular but unique bakery items that are sure to help you make a profit every day!

  • Rose cupcakes made out of puff pastries, apple slices, and apricot jelly.

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best selling bakery items 2020

best selling bakery items 2021

what to sell at a bakery 2021

  • Lemon cupcakes. These are especially popular in the Spring and Summer as a refreshing treat.

best selling bakery items 2019

  • Apple cake instead of apple pie. This requires three pounds of apples but the apple pieces sink into the cake batter and the end result is something that everyone who walks into your bakery will want to devour.

gourmet bakery items

best to sell at a bakery

Bestseller bakery items

  • Desserts in a glass. These are popular because everyone loves to see the delicious layers of dessert that they are getting. The layers are made out of a baked cake that is crumbled and layered between whipped cream or icing for a quick and easy dessert on the go.

Bestselling baked goods

  • Carrot cake and cream cheese frosting. This cake seems to be the most popular around Easter time but is a wonderful baked good to have at any time of the year. It is creamy, buttery, and tangy all at the same time which makes it the perfect moist cake.

what should I sell at my bakery

  • Lava cake is an absolutely must-have in your bakery to satisfy the needs of all your chocolate-loving customers. One bite into a lava cake with all of the liquid chocolate oozing out and one customer will be tempted to by the whole bakery out at one time. These are super easy but will be a huge success every time you put them in the display case.

bakery items list 2021

  • Raspberry chocolate cupcakes should be a staple in any bakery because they taste so good and are really hard for someone who is untrained to make, as just a minute too long in the oven will cause the inside to scorch. When people see it in a bakery, they go crazy over it and buy it every time!

popular bakery items

  • Blueberry muffins are a timeless classic that has been around for years and continues to be a favorite because they are delicious yet simple. People can pop in your bakery for a breakfast muffin or get a dozen or two for their entire office to enjoy. If you keep fresh blueberry muffins in your display case they will more than likely sell out almost every morning.

popular bakery items list

  • Brownies are another one of those recipes that just makes people smile. When you eat a gooey, simple browny, the first thing people usually think of is licking the batter as their mom cooked up a pan for them. Brownies in your bakery will sell out fast with people loving the chocolate fix and the memories that come with it.

sell at  bakery items


All of the items on this list are great items to have in your bakery. They are each proven to be popular among customers whether they be customers just wandering in to browse until they see what they like or people who are coming in to order specific pastries for a birthday party or event. They have been shown to make money time and time again which is why it is so important for the success of your business that you have at least some of these in rotation.

They have been proven over many years to make bakeries profits and keep them in business because they fill up people's belly's as well as their hearts! You will not regret putting any of these items in your bakery on a regular basis or on a scheduled rotation when certain items are in season more than other items which can help keep people guessing and looking forward to every visit they make to your bakery!


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